The real estate industry revolves around buying and selling property. That sounds reasonable right? But, really consider that for a moment… the real estate industry revolves around buying and selling property.

It’s a slow moving, hyper competitive, closed structure designed to facilitate transactions within brokerages.
ALL of the tools, ALL of the reports, ALL of their business models support this. Trulia, Zillow, Loopnet, MLS’s are offshoots of tools designed for brokerages. They provide raw information to consumers, who diligently look at stats, values, bed/bath counts, pictures, etc., and then will need to contact a realtor (or lawyer) because it is hopelessly complicated and full of legal “gotcha’s” for the consumer.

In a nutshell, this is hard stuff and ALL of these organizations are systematically entrenched to have a consumer pick a realtor from
a.) someone in their franchise, or
b.) someone who has in some way paid for space.

In fact, many of the non-franchise sites simply sell consumer information to multiple realtors. (See for yourself...Trulia, Zillow.) Realtors “buy” zipcodes and higher placement with higher fees, they can even block other realtor ads from being shown. Their business model supports the brokerage because brokerages are indispensible in the transaction process.

Individual realtors depend on leads generated either from their brokerages, MLS’s, clearing houses (Trulia, Zillow, Loopnet, etc.) or their own marketing efforts, i.e. agent sitting mandatory desk duty, the yellow page style listing of agents, or their own site, generally provided by their franchise or one of the clearing houses as a “perk”.
To be blunt, the consumer goes in blind, is provided limited choices and hopefully comes out the other end an actual buyer or seller.

The engineers behind Best of Hawaii Real Estate made a complete paradigm shift.
We believe the consumer is indispensible in the transaction process. We looked at the entire process with fresh eyes, techie brains and a HUGE dose of Disney calibre customer service. Our matching technology is often compared to an e-Harmony style service. We designed cutting edge software that matches your unique requirements against a database of pre-screened experts. We use as much information as you choose to give us, the more detailed you are, the better the match is. From the ground up, the system has been designed to ensure that you are provided the highest level of service that can be given.

Most people are going to make a very limited amount of real estate transactions during their life. It has been setup to be a scary process. Do you know the difference between an agent, a realtor, a broker, a brokerage, or a broker in charge, should you? Add to that mess, all of the industry certifications, E-pro, GRI, etc… or, do you just pick the nice looking lady or guy from their picture, or maybe call the agent on that house you like (which is a REALLY bad idea!) and no matter your intention, end up being pulled into the existing industry dynamic.

Since we are not company centric, we can match you to an industry expert based on your specific needs alone. In other words, we wade through all that mess and hold up the industry professional who meets your needs and is ready and willing to help you! We offer you someone you can trust, who is on your side and can give candid, honest answers to your questions.

Consumers love us because we value them. We make it easy and exciting… in a good way. And best of all, we provide the service to you for free… no commitments or fees. When compared to the confusing, proprietary mess out there, it is an elegant, easy solution.

We monitor every step of the process, from beginning to end, with clear actionable and reportable data. We provide tools to the realtor and broker to ensure that the consumer is being treated to the best of our combined abilities and that their transaction goes as smoothly as possible. The realtors in our directory do not pay for inclusion, nor do they pay to receive information... but they do have to perform.

Realtors and brokerages love us because we make connections and provide tools to do their jobs more easily and efficiently. We are not competing with them, nor are we stealing business, we are giving them an opportunity to receive clients that they may not have generated on their own. Educated, willing clients matched to the real estate professional most likely to complete the transaction. A win – win for everyone.

We hope you choose to be rebellious and push the big button on the top of the page. Let us show you what a little bit of information from you and a lot of techie behind the scenes stuff can do.